Only Essentials emerged in the beginning of the COVID19 pandemic providing easy access to protective masks. It has since grown into something much larger offering a suite of affordable health and lifestyle product. We were tasked with developing a strategic approach to grow the brand and its offering as well as undertaking a complete brand refresh fit for market.

The Challenge

– Brand evolution fit for purpose and longevity

– Develop a strategy across socials and e-commerce to ensure Only Essentials could outlast COVID-19 trends

The Solution

We took Only Essentials to new heights by redeveloping the brand into a sustainable fitness and homewares brand by undergoing a complete identity refresh, strategic approach to socials and redesign of their website. We took the brand down a path that ensures Only Essentials could outlast ongoing COVID-19 trends.