Doe + Fawn Design Process from Conception: THE ZOO COLLECTION

Have you ever admired the detail of a print seen on a piece and thought how it might have gotten there in the first place? This process is called Textile Printing – and it’s a service we love providing for our clients! When creating for brands, we ensure that the textile process is as easy and seamless as it should be. We’ve developed a step by step procedure that allows our clients to be involved in the whole development process, from painting to digital to design execution. For our clients, Doe + Fawn, the process for creating a new collection was one of creativity and customisation to develop something truly unique for them. From brush to baby, see below for the detailed process:


For Doe + Fawn, we met with the team to discuss what they wanted for their newest baby-wear collection. For one of their lines, they wanted a zoo theme for custom wraps and beanies, inclusive of various types of animals.


Before we began the process, we collected a range of images for inspiration. We collated photographs and sketches for inspiration and developed a mood board to then create from. 


Our designers went ahead and hand-painted custom creatures, providing a range of characters for our clients to choose from. We then scanned these designs and transferred them to be digitally manipulated and edited, smoothing out fine lines and giving more detail to the parts required. 


After the designs had been edited and ready for client viewing, we sent them through for approval. When clients had reviewed and designers had made edits, we packaged for required specs with a repeating layout and sent it through to the supplier ready for print. 


The fabric base used for the new collection is a cotton lycra fabric. We use 32S combed Australian cotton, which has stronger bursting strength for good durability and better rebound force. Before printing, the base fabric needs to size to get a brightener effect. The design is double-checked, looking at size on seamless, dpi, and other specs. We then print a strike-off, correct colour deviations, and print a strike-off repeatedly until it’s infinitesimally close to the design graphic.

In the printing workshop, we use MS printers and imported ECO-friendly inks. After printing, the fabric needs drying to prevent the colour from bleeding and ensure the inks stay on the fabric surface. The material then evaporates, making the inks impregnate from the body to the fibre’s inner layer. The inks react and remain on the thread; colours become more vivid and beautiful.

After that, we conduct fabric washing to wash off the fabric floating colour, achieving 4-grade colour fastness. Next, ‘Stabilized Finish’ is used to fix the shrinkage rate and the dimension of materials.

Then, finally, we conduct a quality check. Our experienced QC checks each roll carefully before creating products.