How to Create a Brand Identity for Your Business Whether it’s creating a brand identity for small businesses or developing one for large corporations, a brand identity is one of the most important elements a business must have. Without a solid identity as the backbone of your marketing strategy, you’ll find it difficult to stand […]

AI for Branding: Shaping the Industry One Brand at a Time While the topic of artificial intelligence is a controversial one, there’s no doubt that it has revolutionised many industries. AI has simplified the work process, generating quicker results based on accurate and relevant data. One of the many processes benefiting from AI is branding, […]

Branding your business is always a challenge, even for big brands with resources at their disposal; but for small businesses, the budget is tighter so investing in branding can be an even bigger hurdle. With limited resources, it’s even more important to come up with a brand strategy for your small business. Knowing what the […]

If Twitter is dead and Facebook long gone, where do we go from here?

Building a strong brand takes more than just a catchy tagline. From developing a unique brand identity to ensuring brand consistency, this blog covers the essential elements you need to create a successful brand. Learn how to position your brand and tell your brand story in a way that captivates your target audience.

We’ve broken down our top graphic design trends for 2022.

Why should experts in Web3 digital marketing ensure their project has a strong brand strategy and identity?

After what seemed like a year characterised by uncertainty, complexity and un-met expectations, we’re looking for order within this new chaotic world. This new direction will try to break down traditional rules, looking into the future to create a revolutionised version of the current norm. As Franklin Till highlights within PANTONE’S VIEWPOINT COLOUR – 08, […]