Project Type:
Branding
SERVICES PROVIDED:
- Brand Strategy
- Brand Identity
- Brand Collateral Rollout
- Social Media Toolkit
the brief
Alex Pitsis Group is a new to market real estate brand. Alex Pitsis came to us with a challenge to shake up a traditional approach to real-estate branding fit for his intended market. The brand needed to build trust, feel approachable and reflect Alex’s human-centred approach to doing business.
Challenge
– Develop a strategic approach designed to disrupt the traditional real estate market
– Build a brand that fits within the constraints of corporate real-estate and their umbrella group Ray White
Solution
Building a trusted community was at the forefront when developing a strategic way forward for the brand, particularly in a landscape where authenticity and transparency are exceedingly rare. We aimed to break the mold of staid and transactional services and create a new Solution: to lead the way in gaining trust by using our human-centred approach to doing business. We designed a brand that felt all-encompassing, personal, and ready to take the market by storm. A brand that felt friendly and inviting whilst remaining professional and passionate about what they do best. The branding further evolved with digital and print collateral and an online presence via the creation of their social media kit.
