PROJECT TYPE:
- Branding
- Design
SERVICES PROVIDED:
- Brand Identity
- Website Design
- Social Media Toolkit
- Brand Bible
the brief
Proxy is Australia’s newest talent agency, representing a new era in Australian music. We developed a complete brand identity from logo design and brand guidelines to full web design and brand rollouts on their socials to combine both creative and digital development services.
Challenge
– Develop a brand that can stay true to its vision, whilst also amplifying its artists’ careers and own branding
– Pay homage to predecessor Maker Agency whilst creating a unique identity for the current industry climate
– Create a brand that is inclusive of all genres and genders
Solution
A brand that was designed end to end, unified by representing artists through passion and drive. Optimistic uses of colour, gradient, and playful injections of ‘fun’ inspired Maker’s original branding. As well as links to that of the analogue era, whilst also looking forward to the future of technology and our digital experience, like that of the music industry’s transition from physical records to on-demand streaming.
