PROJECT TYPE:
- Branding
- Design
SERVICES PROVIDED:
- Brand Strategy
- Brand Refresh
- Brand Bible
- Social Media Toolkit
- Promotional Design
the brief
The Island is Sydney’s most exclusive floating bar. Like no other, they offer an experience with iconic sunsets, crafted cocktails, and carefully selected entertainment. We were asked to design a new art direction that informed the website and flyer collateral. The new art direction needed to suit The Island’s prestige whilst ensuring it was inclusive enough to entice its broad audience.
Challenge
– Develop a strategic way forward to provide clarity and position the brand.
– Provide visual direction across all outputs to create a unified brand.
Solution
We worked with the stakeholders to identify unique insights and provide purpose and brand clarity. We used the contemporary look and feel to build a full brand style guide with colour palette, fonts and image suite, content pillars, tone of voice and language direction. This was further built out to create a digital presence and gave clarity and consistency to the brand.
