PROJECT TYPE:
- Branding
- Packaging
SERVICES PROVIDED:
- Brand Strategy
- Brand Identity
- Brand Bible
- Product Packaging
the brief
With the medical cannabis market about to skyrocket, global brand Yakuru who specialises in CBD and Terpene products, engaged Arthaos to develop a new identity and strategy to not only strengthen their position in the market but set themselves up to be a leader in the space.
Challenge
– Redefine the brand to provide clarity and build trust in a market fueled with fad brands
– Develop a new identity with a community-based mindset that stands out in a saturated market
Solution
We developed a brand that revolved around a human-centred approach to natural healing and lifestyle improvement. We wanted to highlight the synchronicities of life in nature and our tech world. We did this using patterns, colour psychology and storytelling. We also developed the packaging range and creative direction for the website and marketing material.
