COASTAL JAM® / CREATIVE
Vibrant surf-meets-music festival, refreshed with playful minimalism aesthetic.
Coastal Jam is a thriving electronic music festival, which has become a staple of Victoria’s iconic coastal towns. It’s been held in various locations over the years, including Geelong, Warrnambool, Torquay, and Barwon Heads, and in 2022, it’s set to return with renewed energy and vigour. As experts in the field of design, we were brought on board to refresh Coastal Jam’s logo and create seven bespoke flyers for each of the locations. Our task was to maintain the brand’s heritage while bringing a fresh and modern touch to its aesthetic. We wanted to strike a balance between honouring the surf and music heritage of Coastal Jam and injecting a contemporary edge into its look and feel. We needed to create seven distinct flyers that would bring a unique point of differentiation to each location while maintaining a cohesive and recognisable overall brand identity. Whilst also refreshing the Coastal Jam logo, ensuring it remained recognisable to their loyal fan base. We chose to adopt a playful minimalism approach that drew inspiration from the summery aesthetics of 80s Australian surf and music culture. We developed a range of logo concepts that distilled the original sun and surf design elements into a sleek and compact circular shape. Our posters illustrated each location’s venue with a range of playful elements and RGB-friendly pastels, which helped to optimise their reach and appeal.