No Standing, Arthaos’ big brother marketing agency, underwent a rebranding initiative that aimed to capture the essence of its vision and values in a minimal, yet striking design. The new branding featured sleek fonts, crisp imagery, and geometric icons inspired by the agency’s services and culture. The brand strategy was centred around No Standing’s commitment to providing opportunity-focused, customised solutions that offered real value to its clients, positioning the agency as a top choice for brand building and elevation in the digital landscape.
The art direction of the rebranding effort was particularly noteworthy, with each team member encouraged to pose in portraits wearing red, black, or white and holding an object that represented their role within the agency. These portraits served as a testament to No Standing’s focus on individuality and collaboration, highlighting the agency’s team-oriented approach to creative problem-solving. Additionally, minimal graphic illustrations of city buildings and zebra crossings lent a modern, cosmopolitan feel to the branding, acting as brand patterns in the background or loading images scaling across the agency’s website.
No Standing’s rebranding initiative reflected a commitment to conveying the agency’s values and personality through a sophisticated, thoughtfully crafted design. By elevating the agency’s visual identity and aligning it with its strategic vision, No Standing aimed to establish itself as a leader in the competitive world of brand strategy and creative solutions.