MOME / WEB 3.0
Own, share and value moments all throughout pop culture that capture hearts and minds. .
Our brand identity work for MOME truly captured the essence of blending the tangible and digital worlds in a visually compelling and cohesive manner. We incorporated a fusion of 2D and 3D designs, utilising plastic-like textures and flat typography to create a unique contrast that evokes both nostalgia and futuristic possibilities of the metaverse. The carefully chosen colour palette, blending bold and muted colours, further added to the emotional impact of the concept. The inspiration from the metaverse was a driving force behind our concept, embodying the belief that the future is a fusion of the tangible and digital realms. It represents a world where previously unattainable items, moments, and art can now be owned and experienced in new and exciting ways. Our concept celebrates the unity of humans with technology, embracing the shift towards a digital landscape as an opportunity to push boundaries and redefine ownership in the digital era. We view this progression as a fantastic feat, rather than something to be mourned, and aim to convey this positive perspective through our brand identity. We meticulously crafted various brand identity elements to bring our concept to life, ensuring that the visual language created a sense of tangibility, as if the viewers could physically interact with the graphics. The logo, typeface, and design elements were all carefully designed to reflect our concept, creating a brand identity that resonates with MOME’s vision of a future where the best of both worlds – the tangible and digital – come together in perfect harmony. Overall, our brand identity work for MOME successfully captures the essence of blending the tangible and digital worlds, celebrating the unity of humans with technology, and reflects the platform’s message of nostalgia and futuristic possibilities in the ever-evolving landscape of the digital world.