PEAKY BIRDS / WEB 3.0
A simple and savvy comparison solution for travellers who have a taste for tech and exclusive deals.
By bridging the gap between Web2 and Web3, Peakah.com’s travel comparison platform is building community through access to unique incentives that inspire travel and shape memories.
Peakah.com, a global flight and accommodation comparison website, recognized the importance of a compelling brand strategy and identity to connect with their audience and convey their purpose of providing freedom in accommodation hunting. To achieve this, they partnered with a creative agency to develop a comprehensive brand strategy that would resonate with their target audience. The brand strategy was built upon four pillars: confident comparisons, peaky perks, inspiring travel, and fearless flight path. These pillars were carefully crafted to align with the brand’s values and purpose. Our team further developed a narrative that centered around the “Peaky Birds,” categorising them into seven distinct traveler types such as foodie, adventurer, highflyer, curator, nomad, tourist, and influencer. This approach aimed to create a strong emotional connection with the brand’s audience by tapping into their travel aspirations and desires, and emphasising the brand’s purpose and values. The brand identity for Peakah.com was designed to evoke a sense of otherworldly dreams of travel, with a boarding pass serving as a symbol of a gateway to new experiences and future flight paths. The logo, typeface, and colour palette were carefully chosen to reflect this concept, with bold colours and statement illustrations drawing inspiration from popular NFT aesthetics. The brand’s identity incorporated over 3000 NFT illustrations that were tailored to appeal to each of the brand’s audience types, creating a sense of excitement and curiosity among the audience.