PROJECT TYPE:
- Branding
- Design
SERVICES PROVIDED:
- Brand Strategy
- Brand Identity
- Brand Bible
- Visualisers
- Album Cover Artwork
the brief
Lucy Lucy is the brand-new solo project from vocalist Lucy Washington. Ready to explore new and unfamiliar territory as an independent artist, Lucy Lucy’s combination of dreamy and raspy vocals glide seamlessly across the genres she flirts between, creating an inviting and memorable soundscape for her debut solo project.
Challenge
– Develop the Lucy Lucy brand to encapsulate her spirit and reflect the music and artful personality that she is
– Provide visual direction across all outputs to create a unified look and feel
Solution
We developed the Lucy Lucy brand to reflect her bold, nostalgic, colourful and quirky personality whilst capturing her distinctive music and eccentric life. We incorporated whimsical illustrations and dream-like icons, which will become synonymous with her art and sound, enabling everyone to enter the world of Lucy Lucy.
